Visual Engagement Patterns in Pinterest Fashion Posts

For this project, I analyzed how color influences engagement in Pinterest fashion posts. Using k-means clustering and PCA, I extracted dominant color palettes from over 1,500 images and grouped them into visually distinct clusters.

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By linking these color clusters to engagement metrics (likes, repins), I identified which palettes attracted the most interaction. The findings offer insights for e-commerce and influencer strategies on how visual design choices impact audience engagement.